In reference to SpongeBob Squarepants, “Band Geeks” season 2 episode 15, I created a chromatically playable jar of mayonnaise that I filmed, posted across social media, and promoted to content creators. The video was, truthfully, rather simple and created without great effort put into quality. Yet, as a result of my intensive marketing and promoting, the video was picked up by hundreds of accounts across social media platforms, including Daquan, receiving a collective viewership surpassing one million. Due to the global popularity it received, the video became licensed by the BViral marketing team.